SEO it is a gift that keeps on giving! The owners of businesses in today’s times are focused on Search Engine optimization or SEO to keep up with the Digital Age. SEO has been around for over a decade and makes up a gigantic share of traffic for successful websites. In fact, research shows that SEO is the largest driver of Web traffic for most sectors and a crucial component of revenue in businesses. Optimizing pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.
Top 5 reasons why businesses need SEO in 2020, more than before:
1. Largest Source of Site Traffic
Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! (source:infidigit.com) .This means that anyone with a desktop or smartphone with an internet connection visits Google search at least once each day to find answers to their search queries When users search for information related to a specific industry, SEO helps these users by ushering them to the business site, while excluding the intrusiveness of TV advertisements or telemarketing.
2. SEO Improves Website User Experience:
On an average, 83 percent of the traffic from search engines comes from SEO, and 17 percent from paid search (source: BrightEdge). Understanding what prospective customers are looking for, is crucial and this is not a one-time exercise as users’ behaviour and expectations may change with time. Site user experience is one of the most important ”Google ranking factors” in SEO and therefore cannot be ignored in 2020.
3. SEO increases brand visibility
To grab more eyeballs to raise awareness about a brand or service being offered, SEO aids to create sustained online buzz surrounding the brand as well as promotes brand recall! SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Search engines appreciate and reward content that is relevant to readers and written for them rather than for bots. The focus is on optimizing for target customers. With the substantial increase in the amount of time spent online in 2020, SEO could work wonders for businesses.
4. SEO and Social Media
SEO works in tandem with social media; some queries are more sensitive to “fresh results,”, which can impact and determine positioning in the search results. With the boom of social media posts and digital marketing, SEO has a global reach and can even provide dynamic translation and localization that can bring in new and unexpected customers from all corners of the world with just the click of a button.
5. SEO is a Long Term Strategy
This is one of the most important benefits of SEO – it can start showing results anywhere between six to 12 months from the date of implementation and can hold good for years to come. And that right there is one of the top reasons businesses must invest in the SEO team at Maple Tech Space.
Even the most amazing product or service offering, is of little use if people do not know about or discover it online. It is always good for businesses to stay in the know and be able to interpret SEO growth reports and gauge it to make it work for their advantage. Visibility and Recall value is everything, especially with rapidly expanding online businesses in 2020.