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Digital Marketing Specialist
Posted On: 22 May, 2022 | Exp: 31 Jul 2022

Role and Responsibilities:

  • Marketing Strategy - you will collaborate with senior leadership to develop and execute an overall digital marketing strategy related to paid marketing efforts, SEO, and creative growth strategies.
  • Paid Marketing - Create, plan, and execute search campaigns on Google, Facebook, and LinkedIn, and also create ads and landing pages that engage and encourage sales.
  • Keyword Planning - Perform ongoing keyword research, discovery, management, and optimization.
  • Research - Analyze competitor advertising links Daily, Weekly, and Monthly analyses of campaigns.
  • Optimization - Optimize copy and landing pages for search engine marketing plan, execute and measure experiments, and conversion tests. A/B test everything! development of strategies, and content optimization.
  • Link building strategy - Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • SEO statistics - Monitor redirects, click rate, bounce rate, etc. Keep pace with SEO, search engine, social media, and internet marketing industry trends and development.
  • Social media marketing - Work on Google Search Console, and Google Analytics, Experience in optimizing landing pages and user funnels knowledge of ranking factors and search engine algorithms.
  • Content - Ability to write accurately, and concisely for email campaigns, website content, and updates including blogs, press releases, and social media site content.

Requirements:

  • Minimum 2 - 4 years experience in core Digital Marketing
  • Hands-on experience in running different ad campaigns on both Facebook and Google.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
  • Experience working with popular keyword tools and experience in Social Media Marketing.
  • Excellent oral and written communication in English

Location:

Infopark, Koratty, Thrissur, Kerala 

Drop your CVs tohr@mapletechspace.com